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About AS

AS Design founder & design director Sam Sum adheres to a philosophy that combines “Aesthetics and Style”, leading to visually stunning and thought-provoking.

With vast imagination, great market sense and determination to work together and achieve results with clients, AS Design has grown into a thriving design firms in Hong Kong. The strength of the design agency lies in images renovation for business and corporate, with an aim to assisting brands to stand out and become globally renowned, the international brands mainly in Hong Kong & Mainland China as well as South Pacific region, as well as commercial interior design of shopping mall, hospitality, retail, residential and office spaces.


AS Design has won 40 numbers of international awards from 13 numbers of interior design competitions, and 4 awards of business company field, and featured over 140 articles of press media publications in 13 countries worldwide, such as United States, United Kingdom, Holland, Italy, France, Hungary, Portugal, Chile, Brazil, Japan, Korea, PRC, Taiwan and Hong Kong.


Our long-term partners & brands: New World Development, K11, Sun Hung Kai Properties, Chinachem Group, Empire Hotel, Mira Dining, Lai Sun Dining, Outback, Burger King, Yoshinoya, NOC, Forward Fashion, D-mop, Y-3, Evisu, Le coq sportif.

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